Novelties

At PLANTARIUM|GROEN-Direkt, the fair is really all about garden plants. That is why the fair organises several novelty tests. Exhibitors at PLANTARIUM|GROEN-Direkt and/or GROEN-Direkt’s sample fair can participate in all novelty judgements held at that time. The Best Novelty and Best Market Innovation judging is also open to non-participants in the fair.

LOOKING FOR EXTRA EXPOSURE FOR YOUR PRODUCT?

Join the novelty contest!

Participating in the novelty judging provides additional exposure for your product. Before, during and after the judging. The entries are presented on the website prior to the judging, and we regularly feed the international trade press with an overview of the entries up to that point. This results in great publications both online and in the trade magazines. All entries are given a prominent place on the exhibition floor. The novelty presentation is the main attraction at the fair for international garden plant buyers and for the international trade press. If you are present here with your product, and also present the novelty in your stand, this generates extra traffic in the stand. And if the product is eventually awarded Best Novelty, that generates additional publicity through publications in all trade media.
For detailed information see our
Novelties leaflet

There are three categories in which plants are judged:

BEST NOVELTY

JURY: KVBC jury professionals

After years of selecting and breeding, do you have a new cultivar that is ripe for the market? Do you want this
displayed to an international trade audience as well as an assessment by an expert and independent
jury? Then take advantage of the Best Novelty judging. An independent, expert
KVBC judges visually assess the plants for ornamental value, such as flower colour, flowering time and period,
leaf colour, plant shape, etc. But also on properties such as health, propagation and
uses.

Assessment criteria:

  • Ornamental value/general impression (incl. foliage and health)
  • Novelty value and distinctiveness (to what extent an addition in the range)
  • Applicability in garden, public greenery, etc. (NB: this is not about winter hardiness, but usability)
  • Presentation (this includes labelling) etc. (NB: this is not about winter hardiness, but possibilities of use)

BEST MARKET INNOVATION

Jury: international plant trade experts

Do you have an innovative or different product or concept that responds to a current market need?
That is available in sufficient quantities and is designed with a particular target group in mind
Then submit them for the Best Market Innovation judging. When judging the plants, the judges who are
composed of international plant trade experts, looking at the plant/the
concept. Points such as shelf life, availability, responsible product and matching current
market needs are important.

Assessment criteria:

  • Plant or product quality ('cultivation performance')
  • Product dressing (jar/label/packaging) as an addition to the range)
  • Overall appearance, neatness of the product (visual quality as a whole)
  • Innovative, different from existing products
  • Availability (numbers/logistics) of the product
  • Limited risk to trade channel (shelf life, vulnerability)
  • Responsible product (plastic/recycled/turf/etc.)
  • Responding to current market needs (biodiversity, drought, climate)
  • Targeting (broadly applicable or good focus on niche)
  • Company is MPS certified

Visitor's favourite

Jury: Visitors to PLANTARIUM|GROEN-Direkt

Do you have a relatively new product with clear added value over already existing
products and is the product also available in sufficient numbers? Then put this product
in the spotlight by applying for the Visitor’s Favourite judging. The entries
are presented right at the entrance and visitors cast their votes for what they consider to be the
best new product.

Assessment criteria:

  • The product is relatively new on the market (max 2-3 years, in sufficient numbers)
  • The product has clear added value over already existing products
  • The product is available in sufficient quantities for trade
  • The product has not previously participated in this award