About us

For the trade, by the trade!

PLANTARIUM|GROEN-Direkt was created to bring together supply and demand of garden plants for retail. Our goal is to stimulate trade in garden plants, fully committed to both exhibitors and visitors. We are open to all parties, from large to small companies, and offer an efficient trade show experience without distractions.

Our team is ready to make your participation or visit to the fair as pleasant and efficient as possible:

Team GROEN-Direkt

In addition to our fair with its stands, GREEN-Direkt takes place with its sample fair. Because of the close cooperation, visitors experience it as one fair.

Team Greenform

Greenform’s team also contributes to the efficient fair organization. These driven employees are also used flexibly when the workload around the fair increases.


Thanks to the teams of Dufais (catering), Dick Baelde (fair decoration) and Thijs Standbouw (fair furnishing), along with many other partners, every edition of the fair is a success.

Legal organization

PLANTARIUM|GROEN-Direkt is organized by Green Retail Events BV, a collaboration between Greenform Foundation and GROEN-Direkt Boskoop BV. The board of PLANTARIUM|GROEN-Direkt is formed by Linda Hoogendoorn-Veelenturf, Jan de Vries, Taaf Rosbergen and Hans Cok. The board, thereby consists of representatives of both organizations and has limited involvement in the day-to-day management of the fair.