Practical information

Our team

A team of industry professionals is actively organising the fair PLANTARIUM|GROEN-Direkt. We would like to introduce them to you. In addition to the exhibition team, several employees of Greenform, Blunt Communicatieadvies and GROEN-Direkt make an important contribution to the organisation of PLANTARIUM|GROEN-Direkt.

Linda Hoogendoorn-Veelenturf

Fair director

As director, Linda Hoogendoorn-Veelenturf is the link between the board of fair organisers, called Green Retail Events, and the fair team. “With the PLANTARIUM|GROEN-Direkt fair, we make the physical connection between growers and buyers, showing the products is incredibly important. In addition, buyers want to know who the grower behind the product is, how the product is grown and what the latest developments are. Joining in and visiting our green trade fair in which garden plants are the main focus is the perfect opportunity for this!


Fair manager

Marjolein Wieckardt is the new fair manager for PLANTARIUM|GROEN-Direkt. She takes a fresh look at the sector and has a lot of experience in organising fairs and events at home and abroad. She is also creative and a concept thinker, qualities that come in handy in this position. “Together with the trade fair team, I am committed to putting the fair firmly on the map and have it grow into the future.”

Spring 2024 edition

6 February
- 17:00
7 February
- 16:00

Autumn edition 2024

21 August
- 17:00
22 August
- 16:00


Arjen Waltman

Exhibition floor organiser

Arjen Waltman will be responsible for the fairs’ layout and the construction of the stands. In the more than twenty years that he has worked for GROEN-Direkt he has been the number-one man behind the organisation’s leading fairs such as its spring and autumn fairs. Armed with this experience he has great faith in the next step he is taking towards the organisation of PLANTARIUM|GROEN-Direkt.

Sandra van Tol

Press contact

Sandra van Tol. In the years since 2013 in which she has been responsible for Plantarium’s PR and communication she has created a large network of national and international trade press journalists. She is looking forward to using this network and her expertise to generate lots of attention for PLANTARIUM|GROEN-Direkt. She is eager to use her expertise and network to raise awareness of PLANTARIUM|GROEN-Direkt.

Sytse Berends


Sytse Berends knows all the ins and outs of the horticultural market, having organised marketing communications for GROEN-Direkt and other companies for many years. All communication activities involved in house style, logo design, website, social media, internal and external communication and strategy will be in good hands with him.