Fair team PLANTARIUM|GROEN-Direkt
The fair team consist of five professionals from the outdoor greenery sector: Linda Hoogendoorn-Veelenturf from Varb, Sytse Berends from Blunt Communicatieadvies, Arjen Waltman from GROEN-Direkt, and the independent professionals Sandra van Tol and Pieter Heemskerk.
Besides the above members of the fair team, several Varb, Blunt and GROEN-Direkt employees will be playing an important part in the PLANTARIUM|GROEN-Direkt organisation.
As managing director, Linda Hoogendoorn-Veelenturf is the link between the board of exhibition organisers Green Retail Events and the exhibition team. “With the PLANTARIUM|GROEN-Direkt fair, we make the physical connection between growers and buyers, which is extremely important. The members of the trade fair team all have ‘a green background’, which is important in order to create a trade fair that suits both the exhibitor and the visitor. I am looking forward to shaping and organising this first edition with the team.
Sales, Exhibitor contact
After years of activity in the field of sales in the nursery sector, Pieter Heemskerk started working as an independent professional in commercial management this year. He is full of plans and ideas for the organisation’s future sales, for which he will be responsible. He is going to visit the various companies to inspire them to participate in the PLANTARIUM|GROEN-Direkt fairs and he will be using his knowledge and network to interest prospective buyers to visit the fair.