LOOKING FOR EXTRA EXPOSURE FOR YOUR PRODUCT?
Enter the novelty contest!
Submit your new products for the Green Retail Awards
At PLANTARIUM|GROEN-Direkt, everything revolves around garden plants and innovation. That is why we organise several inspections:
- Best Novelty (in May and in August),
- Best Market Innovation (in August)
- The Visitor’s Favourite (in February and in August)
Exhibitors at PLANTARIUM|GROEN-Direkt or the GROEN-Direkt trade fair can participate at reduced rates. Non-exhibitors can also register for Best Novelty or Best Market Innovation.
Extra attention before, during and after the fair
Participation means visibility on all fronts:
- Je inzending wordt vooraf gepresenteerd op de website en gedeeld met de internationale vakpers. Daarmee genereer je aandacht in vakmedia, online én offline – nog vóór de beurs van start gaat.
- Entries will be prominently displayed on the exhibition floor. The new product showcase is the main attraction for international buyers and the trade press. Showcase your product at your own booth and attract more visitors. Will you win an award? This will be followed by national and international coverage in all relevant media.
- Even after the event, your product remains in the public eye thanks to follow-up publications.
Three categories
Green Retail Awards
Best Novelty
After years of selection and breeding, do you have a new cultivar that is ready for the market? Would you like to show it to an international professional audience and have it assessed by an expert and independent jury? Then take advantage of the Best Novelty award. An independent, expert KVBC jury will visually assess the plants for ornamental value, such as flower color, flowering time and period, leaf color, plant shape, etc. But also for characteristics such as health, propagation, and potential uses.
- Ornamental value/general impression (incl. foliage and health)
- Novelty value and distinctiveness (to what extent an addition in the range)
- Applicability in garden, public greenery, etc. (NB: this is not about winter hardiness, but usability)
- Presentation (this includes labelling) etc. (NB: this is not about winter hardiness, but possibilities of use)
Best Market Innovation
Do you have an innovative or different product or concept that responds to a current market need? That is available in sufficient quantities and is designed with a particular target group in mind? Then apply for the Best Market Innovation judging. When judging the plants, the jury composed of international plant trade experts looks at the plant/concept through the eyes of the trade. Points such as shelf life, availability, responsible product and suitability to current market needs are important.
- Plant or product quality ('cultivation performance')
- Product dressing (jar/label/packaging) as an addition to the range)
- Overall appearance, neatness of the product (visual quality as a whole)
- Innovative, different from existing products
- Availability (numbers/logistics) of the product
- Limited risk to trade channel (shelf life, vulnerability)
- Responsible product (plastic/recycled/turf/etc.)
- Responding to current market needs (biodiversity, drought, climate)
- Targeting (broadly applicable or good focus on niche)
- Company is MPS certified
Visitor's Favourite
- The product is relatively new on the market (max 2-3 years, in sufficient numbers)
- The product has clear added value over already existing products
- The product is available in sufficient quantities for trade
- The product has not previously participated in this award