To effectively inform consumers and professionals, Plant Select created the concept 'One Boo'. This represents non-invasive bamboo grown in vitro. 'One Boo' highlights the non-invasive nature and the compact and bushy growth. The brand includes various species that differ significantly from one another: different stem colors, applications, sizes, etc., and is available year-round.
Since Fargesia One Boo thrives in pots, the design of the POS material is focused on people with terraces or patios. Fargesia One Boo is suitable for all distribution channels in Europe, from DIY stores to retail and garden centers. The plants in the 'One Boo' concept have an excellent shelf life, resulting in minimal waste. Fargesia is perceived by consumers as an easy-to-maintain product. Besides growing in open ground, the plant also performs very well in pots on terraces and patios. One Boo is offered by a select number of growers in pot sizes ranging from P10 to 20 liters. Plant Select NV from Rijkevorsel (Belgium) has submitted this concept for evaluation.