Calluna vulgaris 'Lady Veronika' (FIRST LADIES) distinguishes itself from the existing Calluna market. The special square-shaped, elongated flower spikes, full bud coverage, and exceptional structure make this variety stand out as a class of its own. Lady Veronika has fresh green foliage and very bright small white buds. The flowering period is in September. Calluna vulgaris 'Lady Veronika' (FIRST LADIES) is protected by plant breeders' rights and is bred by Edens Creations from Wezep, who also submitted the plant for novelty evaluation. Europlant Canders GmbH from Straelen (Germany) will introduce the plant to the market starting from September 1st, 2023.