Plantarium Green Future Hub is the hotspot for new and future developments in the sector. Michael Perry’s Hype Train can be found there, as well as the Climate Square of Tuinbranche Nederland (Dutch Horticultural Trade Association). Another permanent feature is the round table of trade journal De Boomkwekerij.
This year, the round table will focus on brand development in the sector. In four sessions, specialists will discuss all the ins and outs under the heading ‘Does a brand work?’.