The winner Best Novelty is...
Buddleja davidii ‘Botex 009’ (LITTLE ROCKSTARS RED)
Florensis wins Best Novelty at the novelty show with Buddleja davidii ‘Botex 009’ (LITTLE ROCKSTARS RED)
Buddleja davidii ‘Botex 009’ (LITTLE ROCKSTARS RED), submitted by Florensis B.V., was awarded Best New Product during the novelty inspection at PLANTARIUM|GROEN-Direkt. The plant was assessed by the KVBC, which also presented the accompanying trophy. LITTLE ROCKSTARS RED belongs to the new LITTLE ROCKSTARS® series, the smallest profusely flowering butterfly bushes on the market, and blooms from July to October with intense dark red flowers that attract bees and butterflies from the first bloom.
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Compact and versatile
The plant combines an extremely compact, round growth habit with abundant flowering. Thanks to its small size, LITTLE ROCKSTARS RED is ideal for pots, mixed containers, pre-planting, and balcony planting. Maintenance is minimal, while color, fragrance, and biodiversity are guaranteed for months.
Introduction in 2025
This cultivar, protected by plant breeders’ rights, was developed by Botanic Experience in Kaatsheuvel. Its official introduction is planned for 2025.
The winner of Best Market Innovation is...
Buddleja davidii Little Rockstars®
Florensis wins award for Best Market Innovation at PLANTARIUM|GROEN-Direkt with Buddleja davidii Little Rockstars®
Florensis won the Best Market Innovation award at PLANTARIUM|GROEN-Direkt with the introduction of Buddleja davidii Little Rockstars®. This new series of extremely compact butterfly bushes perfectly meets the needs of modern consumers and impressed the jury with its strong combination of innovation, sustainability, and market potential.
Compact, colorful, and climate-resistant
Little Rockstars® has a natural, rounded growth habit and blooms from summer to fall. The five colors attract bees and butterflies, contributing to biodiversity. Thanks to their tolerance for heat and drought, these mini buddleias are ideal for urban gardens and the changing climate.
Rocking and responsible
The presentation also stands out: each variety has a cool label with a black rock theme, either straight or in the shape of a guitar. This gives Little Rockstars® a prominent place on the shelf. Florensis combines commercial strength with MPS-certified, sustainable cultivation.
The winner Visitor's Favorite is...
First Editions® Queen Bee
First Editions® Queen Bee wins Visitors’ Favorite at the Green Retail Awards 2025
First Editions® Queen Bee (Vitex agnus-castus ‘Bailtexthree’ EUPBRAF) was awarded the title of Visitors’ Favorite at the Green Retail Awards 2025. This vigorous, climate-resistant shrub stands out with its lavender-blue flower clusters up to 25 cm long, an exceptionally long flowering season, and strong re-flowering. The nectar-rich flowers attract bees, butterflies, and other pollinators en masse, giving the plant immediate ecological added value.
Strong, versatile, and climate-proof
With its gray-green, hand-shaped leaves and a mature height of 2–3 meters, Queen Bee combines ornamental value with robust performance. The plant tolerates drought, heat, and cold and can be used as a solitary plant, colorful hedge, or accent plant—perfectly suited to the wishes of today’s consumers.
Available through the First Editions® network
The introduction will take place in the recognizable First Editions® pot with its distinctive label. Professional point-of-sale materials, such as displays and banners, are available to support the launch. Queen Bee will be marketed in Europe and the United Kingdom by the First Editions® network, supported by Bailey Nurseries.
Autumn Fair 2025
Novelties | Candidates
