Bloomix mixes are colour-coordinated mixes of perennials and strong bedding plants that flower until autumn. The colourful mixes create vibrant summer plantings and a true floral display. The plants are easy to care for, attractive to pollinators and offer consumers a ready-made solution. There are four varieties: Pink Emotion, Blue Emotion, Purple Passion and Blue Lagoon, each with a large colourful stitch label showing the flowering final product and providing important information for consumers.
Attractive graphics and promotional texts are available for producers and retailers. The mixes are versatile and can be presented in different ways. On tables, EC or CC trolleys, but also as individual pots and are therefore versatile at the point of sale. Suitable for all distribution channels in Europe, from DIY stores to retail and direct sales, Bloomix combines the strongest plants from the bedding, balcony and perennial ranges. The focus is on matching colours, uniformity, attractiveness to pollinators and durability, with varieties that can be grown under the same conditions and do not require additional resources.
The marketing concept is unique and saves producers work. The large labels are attractive to consumers and show what flowers they can still expect. This allows products to be marketed earlier and more flexibly.
Any perennial and bedding plant grower in Europe can produce Bloomix, there is sufficient availability. Bloomix was submitted by Dümmen Orange The Netherlands B.V. of De Lier. They market this product together with Greenhats from Straelen (Germany).