Prunus laurocerasus ‘Frerichs01’ (ON FIRE) is a striking newcomer to the cherry laurel assortment. This cultivar immediately stands out with its deep dark red spring shoots – a colour intensity reminiscent of Photinia. Uniquely, the red tones remain visible throughout the entire growing season, creating a bold and decorative effect rarely seen in this species.

Combining strong visual appeal, good branching structure and white flowering, ON FIRE is highly versatile – suitable for use in hedges, as a feature plant, or in structured planting schemes. Its lasting colour contrast adds both seasonal interest and architectural value to any landscape, making it particularly appealing to professionals.

ON FIRE is a mutant, selected by Ocko Martens and Pascal Frerichs in Westerstede, Germany. Market introduction is planned for 2025 through BVE Plantgoed, Elst-Bevers, Huijbregts Boomkwekerij, Liwardi and Jos Willemsen. Plant Breeders' Rights have been applied for.