Hebe 'Iwa' (ALL BLOOMS IWA) features oval and dark green leaves. The flowers are dark pink-red and measure 4 cm in length. The plant blooms from June to September. Hebe ‘Iwa’ (ALL BLOOMS IWA) has a compact growth habit and abundant flowering. This unique Hebe is resistant to leaf spots and powdery mildew. The intense dark pink flower colour, combined with the dark green leaves, makes it a standout within the All Blooms® assortment. Plant breeder's rights have been applied for, and the plant has been bred by Edens Creations from Wezep, who also submitted it for novelty evaluation. Aflora from Straelen, Germany, will introduce this peat-free cultivated Hebe to the market starting from June 2023.