Dianthus caryophyllus 'Hilpicperf' (PICTURE PERFECT) is perhaps the most photogenic Dianthus on the market. The rice-flowering variety had a striking magenta red flower colour and exceptionally long flowering period that starts in spring and continues deep into autumn. The flowers retain their colour intensity remarkably well, ensuring long-lasting visual impact in both garden and pot.

PICTURE PERFECT is also very low-maintenance: the plant requires little care and yet continues to constantly produce new flowers. this makes this Dianthus not only interesting for consumers, but also extremely suitable for retail. Its consistent flowering and shelf life make it an ideal choice for presentations and in-season sales.

HilverdaFlorist from De Kwakel is the breeder of this cultivar and supports the introduction of PICTURE PERFECT with targeted promotion towards consumers and retail via www.pictureperfectdianthus.com and various social media channels. The plant is protected by plant breeders' rights and will be marketed from April 2025 by various breeders.