The PLANTARIUM|GROEN-Direkt trade fair is all about garden plants! For two days, the product of growers and breeders takes center stage. That’s why a novelty show is a must at the fair.

Novelties can be presented by exhibitors of
PLANTARIUM|GROEN-Direkt. During the spring edition, only the plant competition Visitor Favourite will be organised.

Visitor favorite

During the exhibition days, visitors can cast their votes, for what they think is the best new product, through the green balls. From the applications, 15 plants will be nominated for participation. The nominations will be presented in a prominent place at the fair.


Registration is possible until Wednesday 25 January 2023.

To participate in the Visitor Favourite competition, plants must be registered using the registration form:

Please read all terms and conditions carefully and send the completed application form to:

1. Best Market Release

Plants and/or concepts can be submitted under this category. Did you develop a new marketing concept around a plant, a biodegradable pot, unique POS material, or a product that is completely new on the market? Then submit it for the inspection! In the judging of the plants of this category, the plant/concept is looked at through the eyes of the trade professional. Points such as shelf life, availability, responsible product and suitability to current market needs are important. The jury is composed of experts from various countries and areas of expertise in the trade channel

  • Jury Chairman: Luc De Bruyne, Impact Creator at ympa and Co-founder of The Green Community (Belgium)
  • Harald van Meurs, owner of AllGreen (Netherlands), full-service supplier for garden center chains
  • Gilles Cailleau, purchasing manager green at Group Sévéa (VillaVerde), (France)
  • Erwin Meier owner of Meier Garten Center (Switzerland)
  • Peter Paul Kleinbussink, managing director of Intratuin Netherlands
  • Brenda Horstra, deputy director of Tuinbranche Nederland

Fees: € 225.00 per submission

2. Best KVBC Novelty

This category allows new cultivars to be submitted. Judging is done by an independent KVBC jury that visually judges the plants on ornamental value, such as flower color, flowering time and period, leaf color, shape of the plant, etc. In addition, the jury will assess characteristics such as health and reproduction.

Fees: € 225.00 per submission
A plant can also be registered for inspection in both categories.
The costs for inspection are then€ 375.00 per registration.

3. Visitors' favourite

This is an assessment by the fair's visitors. The fair organization nominates 10 to 15 plants from the applications for Best Market Launch to participate in this election. Visitors can cast their votes by means of the green balls.