Beezz & Blossoms®, submitted by Beezz and Blossoms / Biological Youngplants BV in the Best Market Innovation category, demonstrates how ornamental horticulture can actively contribute to biodiversity, climate goals and a circular economy. The concept is based on an integrated approach, with every part of the chain designed around a single principle: strengthening nature rather than placing a burden on it.
The range consists of organically grown native annual and biennial plants that provide food and shelter for wild bees, butterflies, hoverflies and many other beneficial insects. The plants are propagated from certified seed, without the use of synthetic crop protection products, using fossil-free principles and peat-free substrates.
The packaging is also an integral part of the concept. The plants are supplied in biodegradable and home-compostable WPT® pots with compostable labels. As a result, Beezz & Blossoms® forms a complete system in which biodiversity, organic cultivation and circularity go hand in hand.
The concept is aimed at retailers and other professional users looking for a practical and sustainable solution. The range will be introduced to the market by Beezz and Blossoms BV from 2027 onwards and is produced in accordance with the MPS-A+ standard.