HelloGarden Flower Carpet is Griffioen Wassenaar B.V.'s entry for the Green Retail Award for Best Market Innovation. With this concept, the company responds to the growing demand for practical solutions that promote greening, biodiversity and the reduction of paved surfaces in gardens.
The compact mats of perennial plants have been developed specifically for the retail market and enable consumers to establish a larger planted area in a single step. The carpets provide an immediate green effect after planting, while the plants continue to develop into a richly flowering display. The concept is available in the Bee and Butterfly and Wildflower Meadow mixtures and includes clear planting instructions, making it easy to use for both experienced and novice gardeners.
The HelloGarden Flower Carpet aligns closely with current themes such as urban greening, climate adaptation and the promotion of biodiversity. More than half of the species used are Dutch native plants, providing valuable food sources and habitats for bees, butterflies and other beneficial insects.
In addition to the immediate visual impact, the concept distinguishes itself through its ease of use: plant it once and enjoy years of changing colours, textures and flowering displays. The product is certified according to the MPS-A+, On the way to PlanetProof an Biological standards. Orders placed now are expected to be delivered from March 2027 onwards.