For the upcoming Spring edition, we are once again organizing the Green Future Hub in collaboration with Hortipoint, publisher of trade magazine De Boomkwekerij, among other publications. This year, the Green Future Hub will be entirely devoted to the question “Does a brand work?” During the upcoming edition of PLANTARIUM|GROEN-Direkt, De Boomkwekerij will use a live poll to investigate brand perception among growers and buyers. Based on the results, the editorial team will seek out professionals and experts who can provide more insight into this topic and will work throughout the year to organize a debate/knowledge session/round table discussion to be held during the fall edition of PLANTARIUM|GROEN-Direkt. Do you already have an opinion on this topic? Would you like to join the discussion? Or do you have other input?
