Does a brand work?

Plantarium Green Future Hub is the hotspot for new and future developments in the sector. Michael Perry’s Hype Train can be found there, as well as the Climate Square of Tuinbranche Nederland (Dutch Horticultural Trade Association). Another permanent feature is the round table of trade journal De Boomkwekerij. This year, the round table will focus […]

Does a brand work?

For the upcoming Spring edition, we are once again organizing the Green Future Hub in collaboration with Hortipoint, publisher of trade magazine De Boomkwekerij, among other publications. This year, the Green Future Hub will be entirely devoted to the question “Does a brand work?” During the upcoming edition of PLANTARIUM|GROEN-Direkt, De Boomkwekerij will use a […]

Achieving verifiable sustainable production is difficult

A company’s impact on the environment and society is not easy and unambiguous to demonstrate, it emerged during roundtable discussions at the PLANTARIUM|GROEN-Direkt trade fair. Yet the floriculture sector also needs to take steps in this regard. Indeed, the CSRD sustainability report required from the EU forces large companies to produce in a demonstrably sustainable […]

Peat-free cultivation

During the Spring Edition 2024, the Green Future Hub was set up for the first time with the theme “Peat-Poor/Peat-Free Cultivation. Eight growers presented their products grown completely or partially peat-free, while industry organizations offered information on relevant regulations and cultivation options.