1. Best Market Release
Important points are: Shelf life, availability, responsible product and compatibility with current market needs. The jury consists of international experts.
2. Best KVBC Novelty
The cultivars are judged by an independent KVBC jury on ornamental value, flower colour, flowering time and period, leaf colour, shape of the plant, but also on characteristics such as health and propagation.
3. Visitors' favourite
There are 15 candidates in this category. Visitors could cast their votes during the PLANTARIUM|GROEN-Direkt days through the green balls.
The visitor favourite of the PLANTARIUM|GROEN-Direkt spring edition
Visitors cast their votes during the PLANTARIUM|GROEN-Direkt fair in February 2023 by using the green balls.
Rhododendron Hybrid 'Grifie'
Jules Block N.V.
Big favourite at the PLANTARIUM|GROEN-Direkt trade fair was Rhododendron Hybrid ‘Grifie’. The novelty from Jules Block N.V. of Lochristi (B) received the most votes from the trade visitors.
‘Grifie’ is a Rhododendron Hybrid with beautiful large leaves, large bud and flower. The bicoloured flower with its red/pink serrated edge and white interior is exceptional within the Rhododendron range. ‘Grifie’ is a natural early-flowering variety (early March) with frost resistance down to -10°C. Due to its natural early flowering, ‘Grifie’ can easily be forced for Valentine’s Day. ‘Grifie’ is commercially available from Jules Block and a limited number of wholesalers.