Buddleja davidii '1808mag' (OCTOPUS MAGENTA) is a spectacular new butterfly bush that stands out for its unique flower structure and vibrant color. This seedling selection by Thompson & Morgan from Suffolk, UK, features intensely magenta-colored flower panicles that are remarkable both in form and abundance. Each main stem branches into multiple flowering side shoots, creating a shrub that’s literally covered in blooms.
This branching habit not only offers a stunning visual effect, but also significantly increases nectar production—making OCTOPUS MAGENTA a true magnet for butterflies, bees, and other beneficial insects. The flower panicles appear in succession, ensuring a continuous display of color and life throughout the flowering season.
Thanks to its compact, well-branched habit, this Buddleja is ideal for smaller gardens, butterfly-friendly landscapes, public planting schemes, and even pots and containers on balconies or patios. The plant is disease resistant and low-maintenance.
Buddleja davidii OCTOPUS MAGENTA is protected by plant breeder’s rights and has been available on the market since 2024 through Heinje. This cultivar has been submitted for novelty evaluation by Diderk Heinje Baumschul-Pflanzen-Handel GmbH & Co. KG. Plantipp B.V. is managing this new variety.